<?xml version="1.0" encoding="UTF-8"?>
<!--
  Only the two homepages are listed. The service and case-study routes still
  build and resolve by direct URL, but they are noindex + unlinked for the
  one-pager launch, so they are deliberately excluded. Add them back here at
  the same time the noindex metas come off src/pages/**/[slug].astro.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.ufmedia.ca/</loc>
    <xhtml:link rel="alternate" hreflang="fr-ca" href="https://www.ufmedia.ca/"/>
    <xhtml:link rel="alternate" hreflang="en-ca" href="https://www.ufmedia.ca/en/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.ufmedia.ca/"/>
    <lastmod>2026-07-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ufmedia.ca/en/</loc>
    <xhtml:link rel="alternate" hreflang="fr-ca" href="https://www.ufmedia.ca/"/>
    <xhtml:link rel="alternate" hreflang="en-ca" href="https://www.ufmedia.ca/en/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.ufmedia.ca/"/>
    <lastmod>2026-07-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
</urlset>
